WHY FACEBOOK?
Facebook was chosen as a mean of promoting Choco Coco's products as it is the most popular social media channel. Choco Coco also thought that Facebook was the easiest way and many consumers can share the product or promotion as well as comment and or like any of the organisation's posts. Whenever a consumer like, comment or share products promoted by Choco Coco, it automatically goes on consumers newsfeed and therefore sharing the word with their friends which is also a means of 'word of mouth promotion' and is very effective. Facebook also allows Choco Coco to be heard and be able to expand globally and not just within Melbourne, Australia.