Choco Coco is currently still in the process of developing the organisation's goals as well as ensuring that it is still obtaining the organisation's objectives. Through developing the organisation's goals in achieving its objectives, Choco Coco has gone through a number of steps to achieve this.
The organisation has firstly developed a successful Facebook Page where it can be used as a mean of reaching the consumers as a first point of contact. However if consumers would like to purchase products, they can contact the company via Facebook or email. Facebook can promote the organisation's products and making full use of consumers to product its products (via word of mouth). The organisation has also been trying to reach its objectives of increased of sales via producing a blog online as well as sending out monthly newsletter based. Monthly newsletters is a way for the organisation to communicate to its consumers of the organisation products. Every month, the Head Chef and Founder (George Smith) of the organisation writes up a recipe based on popular products the organisation sells - therefore ensuring the organisation reach its objective of increased of sales.
Choco Coco then evaluated strengths and weaknesses to identify which areas of the organisation needs to be improved in order to achieve brand loyalty to consumers.
Once Choco Coco has been fully established, it plans to continue its brand awareness via Facebook and possibly Twitter in order to grow the organisation globally, to ensure the organisation expands to many countries such as America and France.
The organisation has firstly developed a successful Facebook Page where it can be used as a mean of reaching the consumers as a first point of contact. However if consumers would like to purchase products, they can contact the company via Facebook or email. Facebook can promote the organisation's products and making full use of consumers to product its products (via word of mouth). The organisation has also been trying to reach its objectives of increased of sales via producing a blog online as well as sending out monthly newsletter based. Monthly newsletters is a way for the organisation to communicate to its consumers of the organisation products. Every month, the Head Chef and Founder (George Smith) of the organisation writes up a recipe based on popular products the organisation sells - therefore ensuring the organisation reach its objective of increased of sales.
Choco Coco then evaluated strengths and weaknesses to identify which areas of the organisation needs to be improved in order to achieve brand loyalty to consumers.
Once Choco Coco has been fully established, it plans to continue its brand awareness via Facebook and possibly Twitter in order to grow the organisation globally, to ensure the organisation expands to many countries such as America and France.